In-depth knowledge about brand building, AI, and brand management.
A brand audit reveals strengths and blind spots — and why regular brand analysis isn't a luxury, but a foundation.
From the Limbic Map to Brand Archetypes: Why successful brands build on psychology — and how you can too.
ChatGPT, Claude and others produce content — but without your brand rules, every output is a gamble. Here's how to make AI brand-compliant.
Studies show: Inconsistent brands lose up to 23% in revenue. Why brand consistency matters more than creativity — and how to ensure it.
