In the future, every piece of communication will involve AI. The question isn't if, but: will it sound like you — or like everyone else?
According to a Stanford study (2024), 68% of readers recognize generic AI text. Brands lose their voice when every team uses the same ChatGPT default tone.
Salesforce (2024): 85% of knowledge workers use AI — but only 14% of companies have guidelines for it. The result: uncontrolled brand communication.
Every conversation starts from zero. Without structured rules, AI interprets freely — producing content that's technically correct but sounds nothing like your brand.
We believe that in the near future, AI will be involved in every piece of communication — emails, presentations, social media, websites, proposals. When that happens, it's critical that AI knows your brand: your language, your tone, your visual rules, your terminology.
Agent Skills are the bridge: they translate your brand manual into a language every AI understands — ensuring every piece of content sounds like you, not a generic chatbot.
An Agent Skill isn't a prompt. It's a structured, machine-readable ruleset — built for consistency, not one-time use.
SKILL.md as the central manifest, reference files by category (design, tone, legal, terminology), source citations for every rule.
Every rule is classified: MUST (mandatory), SHOULD (recommended), MAY (optional). AI knows what's non-negotiable.
Every rule includes the source reference (page, paragraph) from your brand manual. No hallucinations, no interpretations.
One ZIP package that works in Claude, ChatGPT, Cursor, Gemini, and any AI tool. Versioned like software.
Just drag & drop – no coding required
Download the ZIP file after extraction
Open claude.ai/settings/capabilities
Scroll down to the "Skills" section
Click "+ Add" and drag & drop your ZIP file
Done! Claude now uses your brand rules in every conversation — permanently
Four tools — depending on where you are.
Upload your brand guidelines as PDF — AI processes 50–200+ pages and extracts machine-readable rules as an Agent Skill. In minutes.
Extract rulesNo brand manual? Design your writing style interactively — 8 dimensions, A/B comparisons, rewrite mode. Result as a starter SkillPack.
Design styleCheck content against your SkillPack — one-click compliance check for text, documents, and websites. With Office add-in.
Try demo12-module workshop — from brand DNA to visual system. AI asks the questions, you bring the answers. Free.
Start workshop